From today's San Francisco Chronicle, by the excellent writer Ilana DeBare:
Is green swag an oxymoron?Some of the stuff at Eco Imprints is clever - a mug made from recycled electronics, for example, as shown above - but I still don't need yet another mug. I don't need another key chain or another pen, either.
Some folks would say yes. They'd argue that promotional products - those ubiquitous logo-branded pens, baseball caps and so on - are inherently wasteful and unnecessary.
But not John Borg. A longtime brand marketing expert in San Francisco, Borg has started a green promotional products company called Eco Imprints.
"Unfortunately a lot of promotional products end up in the landfill," said Borg, whose company opened its doors in November. "We are trying a fresh approach, to get people to think about the products they use, and what happens when their useful life is over."
Some items they sell might be useful to some people, but not others - a common problem in any one-gift-for-all situation. (Another organizer I know actually likes and uses those pens I said I don't want.) But as I glance through the company's on-line catalog, I see that almost everything listed is something I'd decline if it were offered to me.
What about you, readers? Are there any promotional products you've received that you actually use or love?
Who Needs Another Coffee Mug? Pen? Free Calendar?
Get Your Free Valentine's Day Teddy Bear!