Saturday, October 20, 2007

Electronics Recycling Gets Interesting

rabbit, mascot of the Rabbit Amnesty program

Within the European Union, the Waste Electrical and Electronic Equipment (WEEE) Directive makes producers of electronics more responsible for proper disposal. In the UK, regulations went into effect this year.

When we think about electronics recycling, most of us think about computers, televisions, and similar items.

But LoveHoney reminds us that vibrators are electronics, too - and they have a special Rabbit Amnesty program set up for recycling of their rabbit vibrators. (There's no word about recycling of the other vibrators they sell.)

There's a fun video at Gizmodo Australia where a rabbit explains all about the program, including the half-price off on a replacement vibrator, and the donation made to the World Land Trust for each vibrator recycled through the program. No pictures of vibrators - just the rabbit.

[via Ideal Bite]


Ariane Benefit, Neat & Simple Living said...

That is so funny! You always have the greatest news! I'm excited that my town just implemented WEEKLY electronics recycling dropoff. Last month we had only once a YEAR!p.s. Great article in the NSGCD newsletter "the Chronical" this month!

Jeri Dansky said...

Ariane, that weekly electronics recycling is great news! My own local garbage company is just adding battery and cell phone recycling to the rest of our weekly pick-ups for paper, glass, and plastic.

And I'm delighted to be a new contributing editor to the Chronical - glad you liked the column!